Umpf / Blog / PR Diary: June

PR Diary: June

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Summer’s arrived, a heatwave is here, the football is in full swing and all is well – cast your mind back and check out what we got up to in the month of June…

Dakota launches Champagne and Cocktail Terrace

We’ve been working with Dakota Deluxe Leeds to launch their Champagne and Cocktail terrace on Greek Street, just in time for the summer heatwave.

In partnership with Moet & Chandon, the new outdoor terrace offers a lavish new drinking experience for those looking to enjoy a tipple alfresco. Serving a tempting menu of sparkling cocktails and refreshing drinks, accompanied with small plates, the terrace has really gone down a treat with not only the locals but the media too.

 

 

Dakota Terrace

World’s Coolest Car Parks

To celebrate creativity and design in buildings often perceived as dull and dreary, this month, we have been working with Looking4.com to launch their World’s Coolest Car Park competition, a PR and SEO campaign.

From Amsterdam to The Alpes, Brussels to Belgium, ten of the worlds spectacular parking sites were shortlisted by Design Curial and Looking4.com and have competed in a public vote to decide which would take pole position.

The shortlist alone generated 31 pieces of coverage across print and online, including the i Newspaper, BBC Online, The Times and Yorkshire Post. It was also featured nationally on Radio 2 (Belguim), Seattle Daily Journal of Commerce (USA) and GQ Italia (Italy) to name a few.

Crucially, it has also been generating valuable links back to the client’s site.  Cool.

The winner will be crowned in July – stay tuned!

 

Celebrating Eid

Eid is a major event for White Rose Shopping Centre’s local community, and Umpf was on hand to support with a weekend of free celebrations including…

Intricate henna artwork and a colourful photobooth…

…plus, amazing dance demonstrations

The events were popular with centre visitors, and were an opportunity for the community to learn more about the holiday of Eid.

Child’s play at the White Rose

It was a busy month at White Rose, as we also launched the centre’s new play area – the final part of the centre’s £25 million investment into its new outdoor leisure area The Village, which includes an 11-screen cinema with IMAX and five new restaurants. The area has also been deemed a Smoke Free Zone, in partnership with Leeds City Council and Child Friendly Leeds.

To promote the new area far and wide, we equipped some competition winners with GoPro cameras and let them loose to create this fun – if a little dizzying – video…

World Cup feasting

Jumping happily on the World Cup bandwagon, we gave ourselves an excuse to fill our faces with a special World Cup lunch. Each team member brought a dish from the country they’d picked in the office sweepstake and we feasted!

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