National Client Media Coverage (May – June 2024)
- PR
In the latest edition of our national coverage round-up, we celebrate some major PR wins for our clients. Dive in for all the news…
For Kent shopping centre Bluewater, the highly anticipated Ballerz launch scored a whopping 108 pieces of coverage across national and local publications with a reach of 196.3M to date.
In May, the ‘department store for second-hand style’ Charity Super.Mkt opened its doors to shoppers in Buchanan Galleries. The Umpf team headed to Glasgow to support the launch and ensured the news was heard far and wide, achieving 21 pieces of coverage in key titles such as The Scottish Sun and Glasgow Live, reaching 23M+.
We landed some sparkling coverage in Forbes for The International Brewing Awards, which covered this year’s trophy winners and delved into the history of the world’s oldest beer competition.
For cooker brand Belling, we secured a DPS in That’s Life magazine highlighting some of the recipes from its Energy-Saving Recipe Book.
Luxury mattress maker Harrison Spinks is featured in key national titles, The Sun, The Express, and Woman & Home with tips on how to keep your mattress cool and clean.
For St David’s shopping centre in Cardiff, we helped Taylor Swift fans get ready for The Eras Tour in ✨Style✨ with a free Friendship Bracelet Lucky Dip event, tying into the trend of fans making, trading and wearing friendship bracelets to the show. We secured 22 pieces of coverage – including national coverage in Indy100 and the Daily Mirror – reaching around 22M people.
In another global first, Bluewater saw the opening of an exclusive Love Island pop-up shop. Working closely with ITV to publicise the launch, attended by ex-Love Islander Amy Hart as well as some of this season’s Islanders, we secured an interview op with BBC Radio Kent, 34 pieces of coverage, and 70.1M reach.
Together with Trinity Leeds, we unveiled a ‘good luck’ message to Leeds United manager Daniel Farke on the iconic glass dome roof of the city-centre shopping mall. There was blanket media coverage across Yorkshire with broadcast pieces on both BBC and ITV, all local radio stations, a full-page YEP front cover, a half-page print piece in The Sun, plus Daily Mail, online, influencer content, and social media – unfortunately, the same win couldn’t be said for the Whites who missed out on a spot in the Premier League…
