January & February’s PR & Social Media Diary

  • PR
  • Social Media

Welcome to 2016! It’s been a busy start to the year which is why our first PR & Social Media Diary is a bumper two-month bonanza (and is a little on the late side). We’ve been celebrating client wins and award nominations, inspiring the next generation of communicators and holding some fab events for very  different clients. Read on to find out more…

A winning start to the year!

In the first week back we hit the ground running for a new public sector client with a very niche brief. We’re handling a large-scale social advertising campaign targeting a very specific audience group in the UK, South Africa, New Zealand, Canada and Australia. As well as managing media buying we’re also inputting on creative and messaging. We can’t say too much about this one BUT the results we’re seeing to date are looking very rosy.

Lite-en up

The YESSS account team launched the stunning and innovative new lighting technology, Visualite by Luxna, at Time Inc. We welcomed trade and consumer journalists to the launch, including representatives from House to Home, Ideal Home, Homes and Gardens, Electrical Times and Lighting & Interiors.  

Visualite 3

TMA (not TMI)

On 27 January we recieved word that one of our campaigns for Park Inn by Radisson, E-Scapes, has been nominated in the Travel Marketing Awards in the ‘Most Innovative Marketing‘ and ‘Best Use of Social Media‘ categories. Nathan and Matt will be representing at the glitzy awards do at the Grosvenor on 15 March.

Grateful Eight

A couple of days later we were also thrilled to hear we’d been shortlisted for no less than EIGHT PR Moment Awards in the following categories:

Social Media Campaign of the Year tWItterstitch for the National Federation of Women’s Institutes

Consumer Campaign of the YearThe World’s First Dog Selfie Mirror – Canidae UK

Most Innovative Use of Digital & Social MediaE-Scapes for Park Inn by Radisson

Culture, Media, Sport & Travel Marketing Communications Campaign of the Year  – E-Scapes for Park Inn by Radisson

Low Budget Campaign of the YeartWItterstitch for the National Federation of Women’s Institutes AND  The World’s First Dog Selfie Mirror – Canidae UK

Integrated Agency of the Year

Small Agency of the Year

Flippin’ fab coverage for Angelica

Heading into February, rooftop restaurant and cocktail destination Angelica hosted its #ShroveTuesdayChallenge to raise money for the Leeds Flood Appeal. Participants were challenged to eat a stack of 15 pancakes topped with whipped cream, golden syrup and fresh fruit in 15 minutes. For every successful attempt Angelica donated £10 to the fund. First to step up was our very own Nathan, but he only managed to eat five – very disappointing. We generated widespread coverage for the challenge in food and news sections in key regional titles including Yorkshire Evening Post, Yorkshire Post and Leeds Guide, and put Angelica firmly on the foodie map in February.


credit Simon Hulme

Generation Next

We attended a careers day at Leeds University during which we offered advice to current undergraduates in the School of Communications. Our AM, Amy sat on the  panel alongside representatives from the BBC, Sue Ryder and The Reading Room to answer questions from students about life in the communications industry.

We met some really enthusiastic students who were chomping at the bit to embark on a career in PR and Social Media. We wish them well!

Take it away

At the end of February we headed to the hills for our company away day and weekend team bonding. Nestled in the heart of the Yorkshire Dales (in the middle of nowhere) we took some time out to celebrate our successes and look to the future for the agency (and have a drink or two).


Coming up next month…

Come back next month for our news relating to…

A pop megastar

The UK’s top pedigree pooches

An iconic athlete

And if you like the sound of what we do, email contact@umpf.co.uk for jobs, new business or any other enquiries or tweet us at @Umpf