Friday Social: Insta’s anti-bullying AI, Facebook is number one and David Beckham on TikTok

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Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days.  Let us know your thoughts in the comments or via Twitter – @Umpf

Instagram Stories Launch Layout Mode

We all love an Instagram Story, and with its latest launch of Layout mode, there’s even more reasons to post those superb selfies.

The new Layout mode was officially launched this week, and includes a range of grid-style presentation styles to choose from, meaning a user can cram even more of their face on display.

This new addition becomes the latest feature to the ever-changing platform, as Instagram Stories goes from strength to strength in popularity and user-base.

The new feature is being rolled out to all users over the next week.

Snapchat Launches New Interactive Ad Format

This week, Snapchat users had the chance to become a Navy aviator with the app’s new movie preview ad format, ‘Trailer Reaction Lens’. This comes as part of a campaign for the upcoming film, Top Gun: Maverick.

The new feature switches the user’s view to split screen, enabling them to film their reactions to the trailer with an added element of action.

This follows TikTok’s ‘react’ option which allows users to share video responses to other videos.

Insta’s Anti-Bullying AI

Stepping up its anti-bullying stance, Insta has rolled out a new feature using AI which will warn users before they post a potentially offensive caption.

If the caption of your post has an offensive word in it, the AI will warn you that the caption looks ‘similar to others that have been reported’. You then have the option to edit and ‘learn more’ but you aren’t forced to change your caption.

So be warned, and be kind, kids.

Facebook Tops the Decade’s App Charts

The results are in: App Annie has released its list of the most-downloaded apps of the past ten years, and Facebook owns the top four:

1. Facebook
2. Messenger
3. WhatsApp
4. Instagram

The ranking is perhaps unsurprising given how much social media has exponentially taken over our lives during the past ten years – although we’re a little bit shocked to see Twitter so low at #10.

Relative newcomer TikTok clocks in at #7 while Snapchat, Skype, UC Browser, and YouTube complete the top ten.

And finally: this week in Tik Tok

This week we’re very excited because David Beckham has created a TikTok account!

It comes as part of the brand’s festive ad campaign, ‘Jump in Together’.

The three-part campaign will express fun and creativity as the app tries to encourage more young people to join the platform.
Becks will feature in the campaign’s final phase where he will perform a TikTok hashtag challenge called ‘#TikTokTraditions’, and partners with Unicef where donations will be raised for the charity.

And that’s us over and out for 2019 – Merry Christmas and Happy New Year!