Friday Social: Twitter Purge and TikTok 1.5bn
Our #FridaySocial is a weekly round-up of key social media news stories from the previous seven days. Let us know your thoughts in the comments or via Twitter – @Umpf
Twitter announce purge, then quickly unannounce
This week Twitter announced it planned to delete accounts that had been inactive for over 6 months, in an effort to free up usernames. Twitter planned to send out emails to inactive accounts to notify them of the pending deletion, giving them the opportunity to login and save their account if they wished to keep it.
We’ve heard you on the impact that this would have on the accounts of the deceased. This was a miss on our part. We will not be removing any inactive accounts until we create a new way for people to memorialize accounts.
— Twitter Support (@TwitterSupport) November 27, 2019
This quickly backfired when some users showed concern of deleting accounts of deceased loved ones, and Twitter quickly announced it had decided not to remove inactive accounts until it creates a way to memorialize accounts of the deceased, a feature which Facebook offers.
TikTok Reaches 1.5 Billion Downloads
TikTok’s popularity is growing with no signs of it slowing down, making it the third most downloaded non-gaming app of year – behind WhatsApp and Messenger. The app which was once deemed to be for Generation Z has now become a guilty pleasure for many of us.
Expanding on this, TikTok is also looking into a brand-new streaming partnership which would let users download music from their favourite artists – and enable the creation of a personal music library which users could then search through and add to their TikTok videos.
Twitter’s Tweet Scheduling
Another Twitter story making headlines and this time it’s answering our prayers – as built-in tweet scheduler is coming soon. This will allow users to post tweets at your chosen time, without ever leaving your internet window. You can already schedule your tweets through TweetDeck, the Media Studio and various apps, but this will be beneficial if you’re trying to manage tweets on the go.
Tweet scheduling on https://t.co/8FModRv1sl? Yes please! Starting today, we’re experimenting with bringing one of @TweetDeck’s handiest time-saving features into Twitter. Tell us what you think if you’re part of the experiment. pic.twitter.com/4pI9xrbPEP
— TweetDeck (@TweetDeck) November 20, 2019
Twitter has announced it is testing the new function with a small group of users but could expand in the next year.
This Week in TikTok
In our new weekly feature, we’ll take a brief look at some of our favourite recent trends on the ever-changing video app…