Friday Social: Dove’s #SpeakBeautiful, TweetDeck Teams & Facebook in Virtual Reality
- Social Media
Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days. Let us know your thoughts in the comments or via Twitter – @Umpf / @EllieHallsworth
1. Dove’s Twitter Oscars program
Women are 50% more likely to say something negative about themselves than positive on Twitter, according to new research from Twitter. It was also revealed that four out of every five tweets posted on the site about beauty and body image are women putting themselves down.
This was the basis of the teaming up of Twitter and beauty brand Dove to create the new #SpeakBeautiful campaign. As part of this, Dove will be making use of a Twitter tool on Oscars night that will flag negative tweets that mention appearance and body image, which will then be responded to with positive tweets from the Dove Twitter account.
https://www.youtube.com/watch?v=_cncxoJPwBw
This initiative will kick off on Oscars night, and will continue throughout the year. A Dove spokesperson commented: “Twitter is a powerful platform for building momentum around social issues, and we think it’s a good way to leverage the unique parts of the site to support things that matter. We want to help shift the conversation towards positivity”
2. Facebook in Virtual Reality
This week, it’s been revealed that Facebook videos and photos will one day be shared in virtual reality. Since buying Oculus for $2 billion last year, Facebook’s plan, according to comments made by its chief product officer, is to be to allow its users to share films that we then be viewed in virtual reality.
“When you’re in Facebook, you’re just sending around these bits of experience – a photo, a video, a thought. Virtual reality will allow people to be ‘sending a fuller picture’” He said.
3. Mockingjay Social Scavenger Hunt
To celebrate the launch of the latest Hunger Games DVD release and to generate buzz online, a social media code breaking experience was created by Lionsgate and open ad management company Sizmek to enable fans to unlock deleted scenes and unseen content from the film.
The rebels have infiltrated the Capitol again! Watch this never-before-seen #Mockingjay Part 1 deleted scene! https://t.co/wcnBbX4k1w
— The Hunger Games ? (@TheHungerGames) February 16, 2015
AJ Vernet, vice president of social at Sizmek, said: “In this first to market campaign, Sizmek helped Lionsgate drive fans along a journey that included Facebook to multiple publishers and Twitter where fans can participate in a collective experience. We aggregated hashtags across platforms in real time to effect a creative execution and ultimately unlock exclusive content.”
4. Kia’s Facebook Videos
Kia says that the popularity of short Facebook videos consumed on mobile devices is behind its decision to utilise Facebook more heavily for its branded video content. It has also reported that the viewer engagement figures are growing at a faster rate than it sees on its YouTube uploads.
Facebook has previously revealed that the amount of brand-owned video in the News Feed rose 3.6% year-on-year in 2014, and the speed at which brands like Kia are adapting their content for Facebook’s ‘bite-size’ facility reflects the social platforms quick transformation into a global video hub.
5. TweetDeck Teams
A new feature within TweetDeck launched this week, called ‘Teams’, that lets users share access to Twitter accounts without compromising passwords. There are now two account levels; contributors can tweet while admins can add and remove team members as well as having full access to all associated accounts.
If you haven’t noticed the change yet, it should be with you soon as Twitter rolls this out gradually across the web and its apps. Read more on the Twitter blog.