Friday Social: NHS AI, Vine Camera, and Salt Bae

  • Social Media

Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days.  Let us know your thoughts in the comments or via Twitter – @Umpf


In a sixth-month experimental trial, certain parts of the NHS across London are testing an artificial intelligence app as a way for patients to scope out the urgency of their problems. More than 1.2 million people living in Camden, Islington, Enfield and Barnet will be able to use a chatbot created by Babylon as an alternative to the stretched non-emergency 111 number.

According to an article published in WIRED, the app’s algorithm will “judge the urgency” of a person’s condition within 12 messages and will then advise the patient what to do next.

Babylon Credit WIRED

Find out more here

Apple increases app prices in the UK

And it’s all because of Brexit!

According to TechCrunch, within a week Apple is set to increase the price of its apps by a whopping 25% in its latest move to counteract the impact of Brexit on its business. The company has already raised the prices of its hardware to offset the rapidly declining value of the British Pound against the US Dollar.  Is it time to tighten the purse strings even more?

Find out more here 

Vine Camera is alive and kicking

Back in one of December’s Friday Social we covered Vine’s imminent re-emergence as Vine Camera. Well, it finally launched earlier this week. In a blog post, it was confirmed that Vine was transitioning to a “pared-down Vine Camera”. Users can still make six-second looping videos, and can either post them directly to Twitter or save them to their phone. If you’ve already made some top quality Vines, you can download them from the app or the website.

Short, off-peak posts increase Facebook Engagements

According to research conducted by Buzzsumo, in 2017 shorter, off-peak posting will increase your engagement on Facebook. Videos are also set to remain big-hitters in the world of social media, with Facebook expert Mari Smith predicting that high-quality creative is the secret to top class engagement figures.

Here’s a helpful graphic showing the findings:

Facebook Stats Credit Buzzsumo

Find out more here

And finally…Salt Bae – The first viral meme of 2017

Who is the mysterious, sunglasses-clad, slicked haired butcher sprinkling salt so effortlessly across the slab of meat he’s just carved like butter? It’s Salt Bae, otherwise known as Nurset Gokce, a well-known Turkish chef whose own Instagram has clocked up 1.7million followers.

The first viral meme of the year is taking extra to a whole new level, sprinkling sassy salt across January. There’s even street art of him now!

Here are some of our favourite Salt Bae inspired tweets: