August’s PR & Social Media Diary

  • PR
  • Social Media

In what was the one of the coldest summers on record since 1988, we kept ourselves warm with some cracking PR and social media campaigns (and by jetting off to warmer climes). Read on for more details…

Dining out on our restaurants report

Our glossy Local Restaurant Report 2015 for LivingSocial went down a treat with the media “There are many things to interest the eating classes in LivingSocial’s Local Restaurant Report 2015”, said the Independent.    Did you know the nation’s average tip is just 5.5% of the bill?  And people living in Edinburgh are the most generous, tipping on average, 8.8% of their final bill. Coverage also appeared in Times Magazine, Metro and many more… 



Gags for swag

We think of ourselves a hilarious bunch, but thought we’d give the public a chance to shine with our Gags for Swag campaign for client Virgin Trains East Coast. To make the most of the influx of train passengers flooding into Edinburgh for the Fringe festival, our team headed north to find the funniest people at Edinburgh Station.

Our client was thrilled with the activity:

And if you are up for a bit of a laugh, a couple of our fave entries are here:


Va va vroooom – Williams takes pole in our F1 Social Media Index

This month we also unveiled our second Formula One Social Media Index. We ranked each of F1’s teams from 1-11 based on their performance on social media. The league table is here and you can view the full report here. According to our research,  iconic British team, Williams is in pole position and it looks like the team was pretty chuffed with this result too:

We (nearly) all went on a summer holiday

Despite sky-high prices, chaos at ports and the Euro-crisis, half of the office threw caution to the wind and headed off for a much needed break. Being a diverse bunch our destinations included hiking in the Alps, island-hopping in Croatia, pool-lounging in Cyprus and horse-riding in Nottinghamshire.


46 the calls

If you fancy yourself as an expert in jokes, food, cars and comms, get in touch – we’re always looking to hear from interesting people. Email or tweet us at @umpf