PR Diary – Oasis PR stunt and influencer marketing: TikTok to tabloids

Yorkshire Beast: Unleashed goes the distance for charity

The ‘Yorkshire Beast: Unleashed’ challenge saw Martin Mansell from EnjoyTravel.com lead a team that cycled an epic 1,100-mile journey from Leeds Bradford Airport to Nice – taking on an electric vehicle in a head-to-head charity showdown.

As the teams tackled the French Alps and the highest paved road in Europe, we powered up the PR to help raise awareness of the challenge. With coverage secured across major regional and national titles – including BBC News, Yorkshire Post, Yorkshire Evening Post, Yorkshire Live, Yahoo, MSN and more – the Beast well and truly roared into the spotlight to raise over £54,000 for both Alzheimer’s Society and Candlelighters charities.

PR Campaign: Releasing The Monster at Braintree Village

We’ve been busy helping Braintree Village announce the arrival of The Monster, one of the world’s largest inflatable assault courses, set to open this July.

Boasting over 40 thrilling obstacles – from the epic 18-meter Mega Slide to the chaotic Exterminator and the spine-tingling House of Hell – The Monster promises extreme fun for thrill-seekers of all ages this summer.

Our campaign kicked off with two press releases: one announcing the event’s arrival, followed by another when tickets went on sale. So far, this has generated 27 pieces of coverage with an impressive reach of over 15.2 million. Highlights include widespread pickup across regional titles, alongside national coverage in The Sun.

With the event not yet open and a dedicated press and influencer launch planned, watch this space for more coverage…

Celebrating 20 years at Westwood Cross

We helped Westwood Cross Shopping Centre mark two decades in Broadstairs with a feel-good campaign packed with nostalgia, community spirit and standout media moments.

To celebrate the milestone, we created case-studies for two long-serving team members, Tess and Wendy, who shared their favourite memories from the past 20 years. Their stories struck a chord with local audiences and became the heart of our storytelling.

From a press release announcing the anniversary events, to securing a feature on BBC News Online and live interviews on BBC Radio Kent’s breakfast shows, the campaign made headlines across the region. In total, we landed 24 pieces of coverage, including 13 unique radio soundbites, reaching an estimated 14 million people.

Influencer marketing campaign: From TikTok to Tabloids

Proving that influence isn’t just about follower count, in June we helped Bluewater shopping centre in Kent land a spot in the national press thanks to a standout influencer partnership.

Our influencer partnership team collaborated with TikTok creator and self-proclaimed as a ‘mere yank amongst Brits’ @kjordyyy, who’s built a loyal following for his witty “American in the UK” content, regularly racking up hundreds of thousands of views.

Spotting the perfect fit for Bluewater’s diverse day-out offering, we invited Kobie to visit the Kent-based centre to capture content for his social channels. His post not only sparked high engagement from his audience, but also caught the eye of regional and national media, including: Kent Live, Mirror, Daily Star, and Daily Express.

@kjordyyy

America… WHAT are we doing?? British malls are genuinely insane 🥴 @bluewater_shopping ad

♬ original sound – Kjordy

Events: Turning Up the Tension at Buchanan Galleries for Kylie Minogue’s Tour Stop

To celebrate pop icon Kylie Minogue’s ‘Tension Tour’ arriving in Glasgow, we turned up the excitement at Buchanan Galleries with a one-day-only in-centre activation that got fans buzzing – literally!

Our goal was to create a memorable, sharable moment that positioned Buchanan Galleries as the perfect pre-concert stop for Kylie fans, while driving footfall and online engagement.

Together with Project Farm, we designed a custom buzz wire game, inspired by the tour’s name ‘Tension’, and invited the public to test their nerves and take on the challenge for the chance to win exclusive Kylie-themed prizes, including licensed merchandise and limited-edition vinyls.

To bring the experience to life, our creative team designed visuals that tied in with the look and feel of Kylie’s Tension Tour – including a digital banner, wedgeboard, backdrop, game cards, and a wrap for the physical game.

Ahead of the event, we created a ‘buzz’ with a press announcement as social media content that included a call-to-action to encourage fans to join in on the fun.

The event was a smash hit, with hundreds of Kylie fans and guests alike trying their hand, with many motivated by the challenge to complete the game in three attempts. From a PR perspective, 23 pieces of local coverage, including 2 print pieces in the Glasgow Evening Times was achieved, with a total reach of 5.3M – alongside great social content captured on the day which was published live on Buchanan Galleries’ channels.

Latest creative artwork from the studio…

It’s been a packed couple of months with a mix of creative projects! We’ve been designing and building a new website that’s set to launch later this month. We’ve created campaign artwork for St David’s Shopping Centre to promote the Oasis tour kicking-off in Cardiff and developed content to help celebrate the 25th anniversary of Xscape Milton Keynes that included a CGI social video, paid media promo videos along with a branded backdrop and other in-centre print.

On top of that, we’ve been shaping a fun, playful creative direction for a series of summer events running across multiple Landsec shopping locations, more on this next month. And in between all that, there’s been things like shop hoardings, monthly social content plans and health information leaflets.

Rather than just telling you about it, we thought we’d show you a few highlights. Check out the video below for a glimpse of what we’ve been working on.