Esports Website UI
Umpf were appointed to create the brand identity for Esports News. We would also design and develop the website which would provide news, video content, events, game profiles and betting offers. It would facilitate data capture and have social media integration, plus automatically populated betting odds, matches and results.
How we did it
The chosen branding takes inspiration from a loading graphic that you might see before a video game launches. This was further developed to incorporate a headset, typically warn by eSports gamers.
When creating the website it we kept the design clear and easy to navigate. Using a modular system, clean lines and colour-coded elements, the user experience remains smooth.
We implemented a filtering system for extra navigation.
A bespoke WordPress theme was built, along with a custom backend CMS for maintaining content. The matches, results and betting odds are populated using an API data source, keeping the information up-to-date.