The Clothes Rail campaign for Trinity Leeds was a fashion pop-up held in an exhibition area at Leeds Train Station, one of the key gateways for shoppers visiting the city. The campaign included six key Trinity Leeds retailers and showcased clothes in a giant Trinity Leeds-branded wardrobe. Three well known fashion bloggers were on hand throughout the day to provide expert fashion advice and styling.
— TRINITY LEEDS (@TrinityLeeds) October 21, 2016
To help publicise the campaign we designed a variety of print and digital graphics that were used leading up to the event and on the day. These included an A1 poster for a display stand, A5 flyers that were handed out to the public and business-card-sized vouchers for a free Costa Coffee. As well as the designs for print, we created animated social media graphics for Twitter, Facebook and Instagram. We also came up with a unique Snapchat Filter that we specifically targeted to the station on the day of the event.