To celebrate Yorkshire Day 2016, White Rose Shopping Centre – with the help of Umpf – created the UK’s largest-ever white rose bouquet. To promote the campaign, we created a variety of digital and print graphics that were used across social media and printed.
Leading up to the campaign we created teaser gifs that White Rose Shopping Centre used across their social channels as well as versions that were used on the day itself. In addition, we came up with a short animated ident that we could use, not only at the end of the Yorkshire Day social graphics, but any future assets we produce in the future.
To increase engagement with the public, we put together a unique Snapchat filter that users could access from within White Rose Shopping Centre during Yorkshire Day. You can watch how the bouquet came together via the timelapse video below.
— White Rose (@whiteroseleeds) August 1, 2016