From the blog

#NHyeS Integrated Campaign

NHS-NHyeS

Background

NHS Health Careers provide help and information to people who are interested in working in the NHS and other health employers.

Objective

Umpf were appointed to provide a combined brand development, creative, social media and PR campaign to raise awareness of and attract potential applicants to the NHS apprenticeship scheme.

Our Approach

Umpf created and developed the ‘NHYes’ branding and logo, which intended to form a connection with the main NHS brand whilst creating a recognisable, standalone device to be used across all materials.

We executed qualitative and quantitative research into categories identified as potential target audiences.

We collated over 30 detailed case studies of male and female apprentices in a range of NHS roles. The case studies and photography were used across media coverage and additional creative campaigns for the NHS.

The Campaign

Coverage was achieved across print media, online, television and radio. The circulation was 6,711,928.

Umpf created targeted Snapchat Geofilters showcasing apprenticeship opportunities in the NHS. Geofilters were available in the area covering Job Centres in the UK’s ten biggest cities. Filters were swiped nearly 2,600 times and viewed nearly 2,000 times. Targeted ads reached over 300,000 Facebook users, gaining over 4,000 engagements.

Umpf created content for and assisted with the community management of the social media pages for NHS Apprenticeships and Health Careers. There was a 749% increase in Facebook page likes.

Umpf produced five separate Facebook Live broadcasts. They were viewed over 25,000 times. Umpf secured coverage from HRH The Duke of York, who has over 165,000 followers on Twitter.

Umpf used paid advertising to enhance visibility. Posts reached close to two million people. There were over 150,000 results.

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