Park Inn by Radisson invited teams from leading hotel management schools to take part in the Innovation Room campaign. At the three-day event, students exchanged ideas with peers from around the world, before developing three innovative ideas they believed would help revolutionise the Park Inn by Radisson guest experience. Check out the video below to find out more about the campaign.
— Park Inn by Radisson (@parkinn) September 29, 2016
As well as Umpf managing the campaign we also created the Innovation Room identity that was used across graphics for both print and online. The logo was designed using the existing Park Inn by Radisson brand guidelines to maintain a consistency and recognisable connection between the campaign and main brand.
In addition to creating the identity we also put together graphics for print and use online across social media and the Park Inn by Radisson website. These graphics included A4 adverts, pull-up banners, animated and static social media graphics for Facebook, Twitter and Instagram plus a unique Snapchat Filter that was used at the kick-off event.
“We’ve worked with Umpf for over two years and have always been impressed with the team’s flexibility, efficiency and creativity. The innovative and creative narrative created by the team helped us to reach our target demographic and achieve these great results.” Pieter Vanden Abeele, Director of Social Media, Carlson Rezidor