WORKOUTLIKEAMUM provides family friendly exercise coaching, and healthy lifestyle advice, that is good value, bespoke to the needs of busy mums, and most importantly, is achievable.
WORKOUTLIKEAMUM already had a basic logo and initial outline for the brand but wanted to take this to the next level. Thinking to the future and the potential to expand the model to all the family, we came up with a identity that aimed to engage with the audience and embrace the fun nature of the already established brand.
We’ve included some of the initial ideas that we came up with at the start of the project (above). Before we reached the ideal design, we played around with various ideas that aimed to demonstrate the personality of the brand. Fun, friendly, approachable and safe were some of the values that we hoped to display through the final identity (below).