May 30, 2018 in Creative Roundup
Studio Stew is a round-up of all things creative. A mixing pot of recent magic from the worlds of design and marketing to digital and PPC. #StudioStew
A new ‘edgier’ brand identity has been revealed by the Uefa Europa League. Created by Turquoise, it takes inspiration from the tournament’s trophy, which has hammered, triangular, metal sides. The new look retains the existing logo and colours but puts them within an ‘energy wave’.
This ‘wave’ is designed with the aim of showing the bond between players and fans, as well as the highs and lows of a tournament.
Guy-Laurent Epstein, Uefa events marketing director explained: “The refreshed identity is bolder and more daring than before. It will standout more and help us to engage with fans across multiple touch points.”
Ogilvy Africa has launched a new print and outdoor campaign for telecommunications company Airtel Africa.
The 3-ad series uses clever art-direction to depict a cheetah, a lion and a shark chasing their pray. Appearing to run at full speed in a circular path, the photographs have been superimposed onto a phone screen and are designed to resemble a loading ring.
Alongside, the tagline “Africa’s fastest network” really hammers the message home – if it was still needed.
Coca-Cola has released its first alcoholic beverage, called Lemon-Do. The drink is currently only available on the Japanese island of Kyushu and is unlikely to be available outside of Japan.
Jorge Garduño, president of Coca-Cola Japan’s business unit explained, “it makes sense to give this a try in our market. But I don’t think people around the world should expect to see this kind of thing from Coca-Cola”.
The company appears to be capitalising on the popularity of a local drink called Chu-Hi, with the release of a fizzy lemon-flavoured drink which comes in 3%, 5% and 7% alcohol varieties.
Lemon-Do is the first alcoholic product to be produced by Coca-Cola.
— The R.G World (@theRGworld) May 28, 2018
The BBC has launched a marketing campaign for the 2018 FIFA World Cup in Russia. Created by BBC creative, BBC Sport Marketing and Blinkink, the campaign journeys through iconic moments in Wold Cup history using an animated film named The Tapestry.
Over 227,000 metres of thread has been used to create individually embroidered frames, which were then used to form the dynamic film. This equates to 600 unique frames of tapestry that, if laid end-to-end, would measure over 1,200 metres in length.
This will be used as the visual style for the BBC’s coverage, as well as web design, social media and more. A real 7-metre long tapestry will also be put on public display.
Tim Jones, Creative Director at BBC Creative in Salford, says: “Choosing which iconic moments to feature was a detailed process, where do you start and finish with the most iconic tournament in the world? To have made this film and a real-life tapestry, is testament to the creativity, talent and ambition of the team in Salford and everyone involved in this project.”
National Geographic has become known for its iconic and memorable covers. It’s June 2018 issue is arguably up there with the best of them, being widely shared and described as ‘brilliant’.
— Vaughn Wallace (@vaughnwallace) May 16, 2018
“Planet or Plastic?” was created by Mexican artist Jorge Gamboa and features a plastic bag submerged in the ocean. It intends to suggest that the problem with plastic pollution is @just the tip of the iceberg.”
The artwork, titled Iceberg Plástico, was submitted to Bolivia’s Biennial of Poster in 2017 where it won first place in the political and social posters category.