From the blog

Studio Stew #7

April 26, 2018 in Advertising, Creative Roundup

Studio Stew is a round-up of all things creative. A mixing pot of recent magic from the worlds of design and marketing to digital and PPC. #StudioStew

“We are arriving and departing all at the same time”

Although originally from London, musician David Bowie has strong ties with New York City. This connection is still notable today and the ‘David Bowie is…’ exhibition is currently showing at Brooklyn Museum.

Music streaming service Spotify has joined the celebration of Bowie, installing a variety of pieces of perspective artwork on walls, displays and ceilings at Broadway-Lafayette station.

Alongside the art sits information, commentary from Bowie himself and a link to experience the music on the Spotify app. Metro cards will also be produced, depicting Bowie in his famous guises – Ziggy Stardust, Aladdin Sane and Thin White Duke.

Obsessed? ‘It’s OK’

A new campaign from sports-gear brand Oakley encourages athletes to embrace their obsessive tendencies in new ‘It’s OK’ adverts.

We recommend watching with the sound on. The original soundtrack, which really makes it, will soon be available on Spotify. Here it is:

This latest chapter of the brand’s One Obsession campaign urges both everyday and professional athletes to connect through real moments. As many with athletic inclinations well know, passion for your sport can lead to obsessive tendencies, frayed emotions and strained relationships. Oakley global marketing director Ben Ross says, “the campaign celebrates hard work and sacrifices in a light-hearted way”.

The original soundtrack blends spoken word (the lyrics were written using real insights gathered from everyday athletes) soul and jazz. The tune’s “it’s OK” refrain is also used in a series of print adverts which portray similar light-hearted, relatable scenarios.

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McDonald’s celebrates 30 years of feeding the hungry in Hungary

McD Burger

Fast food giant McDonald’s has launched a clever OOH campaign targeting hungry drive-thru customers.

Two billboards, placed on Budapest’s busiest motorways, feature images of McDonald’s most iconic products. The illustrations, by Gravy, use imagined long-exposure photography depicting car lights to form a burger and some fries.

McD Fries

Inclusive braille typeface

Japanese designer Kosuke Takahashi has created a new typeface that combines braille and letters to cater for both blind and sighted people.

BrailleType

The version of braille is designed to be used in public spaces in a bid to make them more inclusive. Takahashi has developed two versions, Braille Neue (designed for the English alphabet) and Braille Neue Outline (designed for both Japanese and English alphabets).

By combining letters with braille, Takahashi hopes to encourage architects and councils to implement the typeface into their public space designs.

Braille2

He said, “We rarely see braille implemented in public spaces, since it takes up additional space and sighted people do not consider it important,” he adds. “Braille Neue makes braille easy to use for sighted people.”

Redesign for 130 years of National Geographic

NatGeo_Feature_04

National Geographic has announced a new look for its print magazine to coincide with its 130th anniversary this year.

The redesigned mag will feature more photography-led stories, two new typefaces and some new regular font selections.

National Geographic’s in-house design team has worked with Godfrey Dadich Partners (GDP) on the project, collaborating with type designer Tal Lemming to create the typefaces, which take inspiration from font families used by the magazine in the past.

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