Studio Stew is a round-up of all things creative. A mixing pot of recent magic from the worlds of design and marketing to digital and PPC. #StudioStew
Although originally from London, musician David Bowie has strong ties with New York City. This connection is still notable today and the ‘David Bowie is…’ exhibition is currently showing at Brooklyn Museum.
Music streaming service Spotify has joined the celebration of Bowie, installing a variety of pieces of perspective artwork on walls, displays and ceilings at Broadway-Lafayette station.
David Bowie is
New exhibit at Broadway-Lafayette subway station pic.twitter.com/of6HG9FK1z
— NYC Live with Mickey (@MickmickNYC) April 18, 2018
Alongside the art sits information, commentary from Bowie himself and a link to experience the music on the Spotify app. Metro cards will also be produced, depicting Bowie in his famous guises – Ziggy Stardust, Aladdin Sane and Thin White Duke.
A new campaign from sports-gear brand Oakley encourages athletes to embrace their obsessive tendencies in new ‘It’s OK’ adverts.
We recommend watching with the sound on. The original soundtrack, which really makes it, will soon be available on Spotify. Here it is:
This latest chapter of the brand’s One Obsession campaign urges both everyday and professional athletes to connect through real moments. As many with athletic inclinations well know, passion for your sport can lead to obsessive tendencies, frayed emotions and strained relationships. Oakley global marketing director Ben Ross says, “the campaign celebrates hard work and sacrifices in a light-hearted way”.
The original soundtrack blends spoken word (the lyrics were written using real insights gathered from everyday athletes) soul and jazz. The tune’s “it’s OK” refrain is also used in a series of print adverts which portray similar light-hearted, relatable scenarios.
Fast food giant McDonald’s has launched a clever OOH campaign targeting hungry drive-thru customers.
Two billboards, placed on Budapest’s busiest motorways, feature images of McDonald’s most iconic products. The illustrations, by Gravy, use imagined long-exposure photography depicting car lights to form a burger and some fries.
Japanese designer Kosuke Takahashi has created a new typeface that combines braille and letters to cater for both blind and sighted people.
The version of braille is designed to be used in public spaces in a bid to make them more inclusive. Takahashi has developed two versions, Braille Neue (designed for the English alphabet) and Braille Neue Outline (designed for both Japanese and English alphabets).
By combining letters with braille, Takahashi hopes to encourage architects and councils to implement the typeface into their public space designs.
He said, “We rarely see braille implemented in public spaces, since it takes up additional space and sighted people do not consider it important,” he adds. “Braille Neue makes braille easy to use for sighted people.”
National Geographic has announced a new look for its print magazine to coincide with its 130th anniversary this year.
The redesigned mag will feature more photography-led stories, two new typefaces and some new regular font selections.
National Geographic’s in-house design team has worked with Godfrey Dadich Partners (GDP) on the project, collaborating with type designer Tal Lemming to create the typefaces, which take inspiration from font families used by the magazine in the past.